While I work on editorials monthly in order to keep my portfolio full of new content, I do have a desire to pursue other areas of styling as well. So imagine my excitement when I was asked to assist with a fashion show for the American Heart Association's annual Affair of the Heart event
Featuring local models, the show consisted of showcasing 60 looks from Hobbs London new collection. We had a fitting to determine which looks each models was going to wear during each scene. On the day of the show, I helped create the order for each scene, directed the DJ to change the music from one scene to the next and communicated with Bloomingdale's when each model should hit the run way. We had 20 minutes to showcase all 60 looks!
Of course it was impossible for any of us on the team to take photos while we were in the middle of the show. Check out these photos from Instagram.
In the past, when I've assisted with fashion shows, they were on a smaller scale and my job was to make sure all models were dressed correctly. It was nice and a great learning opportunity to experience another side of fashion show production. But most importantly, I loved that I was able to be part of an event that supported a great cause. Proceeds from Hobbs London sales made that day during the event benefited American Heart Association!