Building a Greeting Card Business & Winning $45K in Grants with Krystal Henry

Written By Keri Henderson

What do you do when you can’t find a Mother’s Day card for your friends?

For Krystal Henry, founder of Around the Way Parchment, that simple frustration turned into a growing stationery brand built with intention, representation, and community at its core.

Krystal shares how she went from blogging about motherhood to launching a greeting card company, winning nearly $45,000 in grants and pitch competitions, and creating space for Black women entrepreneurs in an industry that often overlooks them.

We talk about funding, grief, community, manufacturing, and the truth about building a product-based business from the ground up.

In this episode, you'll learn

  • How Around The Way Parchment fills a gap in the greeting card industry

  • Why grants and non-dilutive funding should be on every founder's radar

  • The role community, specifically Black women, plays in building a business

  • Why all money ain’t good money and the importance of alignment

Connect with Krystal:

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