What If Your Recipe Could Change the Industry? How Bell’s Reines Gourmet Cookies Broke Into Retail

Written By Keri Henderson

What if your family recipe could shake up the retail industry? That’s exactly what happened when the founders of Bell’s Reines turned their food blog into a cookie brand that’s now making waves in stores. But behind every perfectly baked batch is a deeper story, one of legacy, grief, sisterhood, and the grind of building something from nothing.

In this episode, you’ll hear how this mother-daughter duo went from baking at home to navigating gatekeepers, pitching to buyers, and learning how to scale a product-based business without losing the soul of their story. This is about more than cookies — it’s about reclaiming space, honoring family, and building generational wealth one small win at a time.

In this episode:

  • How they turned pain into purpose (and profit)

  • What it really takes to break into retail

  • The emotional labor of building a legacy brand

  • How storytelling became their secret ingredient

If you've ever had a dream you weren't sure the industry would make room for, this conversation will move you and make you believe again.

Support Bell’s Reines and indulge in their delicious, family-inspired creations

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Keri Henderson
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