How One Wine Brand is Building Black Legacy, One Bottle at a Time with Jon’ll Boyd

Written By Keri Henderson

Wine isn’t just a drink, it’s a catalyst for community, legacy, and change.

In a world where wine can often feel pretentious and exclusive, Jon’ll and Matthew Boyd are doing something revolutionary with Boyd Cru Wines, Maryland's first Black family-owned wine company. Through strategic crowdfunding, community partnerships, and wines tailored for every occasion, they've achieved remarkable growth. But their success isn't just about sales numbers, it's about making wine approachable, community-centered, and deeply personal.

Boyd Cru Wines isn't just selling bottles; they're building connections, honoring family legacy, and creating space for people who have historically been left out of the wine industry.

In this episode you'll learn:

  • How family stories and heritage shape their winemaking vision

  • Why they prioritize high‑quality, additive‑free wines that genuinely taste great

  • The power of crowdfunding & intentional investment in community businesses

  • How they’re building a tasting room that uplifts small, local founders

  • Why wine can be a tool for accessibility, not elitism

By the end, you’ll see wine as more than a sip, you’ll see it as a strategy for connection, legacy, and belonging.

Sip Outside The Lines With Boyd Cru Wines

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Keri Henderson
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