Jason Lee + BET New Media Deal, Fear of God Reset & The Challenges of Scaling | The Kickback Briefing

Written By Keri Henderson

In this episode, we’re breaking down BET’s new creator partnership with Jason Lee, Fear of God’s surprising company reset and what The Doux’s latest investment deal reveals about scaling a Black-owned business.

From creator ownership to brand vision and investment strategy, each story highlights what it really takes to build something sustainable in today’s business landscape.

This week we discuss:

  • The blueprint for content creator ownership and leveraging intellectual property

  • The importance of staying aligned with your vision and what it can cost you if you don’t

  • How going against industry norms can be a set up for success

  • The nuance of scaling, selling and building generational wealth as a Black business owner

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Keri Henderson
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For Us By Us: Building a Magazine That Centers Everyday Black People With Adrienne Randle