For Us By Us: Building a Magazine That Centers Everyday Black People With Adrienne Randle

Written By Keri Henderson

In this episode, Keri kicks back with Adrienne Randle, creator Evryday Black Magazine, shares why she ended her popular Black-owned shopping guide to launch an indie bi-monthly magazine that centers everyday Black people, not celebrities. Adrienne opens up about her lifelong dream of running a magazine, the unexpected pivot that began with a holiday shopping guide after pausing her product business and the real challenges of producing an independent magazine; from high printing costs and ongoing content planning months in advance. 

She also shares how she vets small Black-owned business submissions to weed out businesses that misrepresent themselves as Black-owned, and why she believes everyday Black stories deserve the spotlight just as much as celebrity brands.

In this conversation, we talk about:

  • Why small Black-owned businesses deserve just as much recognition as celebrity brands

  • The challenge of getting Black men to participate and be featured

  • How to shop Black-owned businesses intentionally all year round - not just during Black History Month or Juneteenth

  • The one word Adrienne hopes every reader feels when they flip through an issue

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