They Started Making Candles for Healing. Now It’s a Movement in Self-Care

Written By Keri Henderson

What if a candle could do more than smell good — what if it could heal, inspire, and build community?

In this soulful and inspiring episode, the dynamic mother-daughter duo behind Kobi Co., a Black-owned candle and self-care brand based in Minneapolis, share how they launched their aromatherapy-focused business during the height of the pandemic; blending scent, sound, and soul to create products rooted in healing and purpose.

We talk about turning a side hustle into a brick-and-mortar store, finding balance in a self-care business, navigating burnout, and using entrepreneurship as a vehicle for community care and giving back. Whether you’re building a brand or rebuilding your peace, this conversation will leave you inspired to move with intention.

In this episode, you'll learn:

  • How they overcame lack of retail experience to build a successful business

  • Self care practices to avoid burnout 

  • Why its important to give back through scholarships and partnerships 

  • How to ignore outside noise and scale at your own pace

Connect with Kobi Co:

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Keri Henderson
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