How to Build a Personal Brand to Recession Proof Your Career

Written By Keri Henderson

Job security won’t save your career but your personal brand might.

In this episode, we’re diving deep into personal branding, career ownership, and the power of visibility with marketing strategist and LinkedIn expert Portia Obeng.

From graduating during the recession to becoming a sought-after speaker and personal brand coach, Portia shares how she went from marketing products to helping people market themselves. We talk about why relying on job security is no longer enough, how to build a strong personal brand that opens doors, and the importance of being seen, especially for Black women navigating corporate spaces.

You’ll learn:

  • How to define your personal brand and communicate your value

  • The biggest mistakes people make on LinkedIn (and how to fix them)

  • How to show up online without feeling like you’re “bragging”

  • Ways to build a professional network and get noticed for new opportunities

  • Why joy, community, and creativity are essential parts of career growth

Whether you’re climbing the corporate ladder or building your own lane, this episode will inspire you to own your story, show up confidently, and take control of your career narrative.

Connect with Portia:

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Keri Henderson
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