How He Built a Marketplace for 500+ Black-Owned Spirits Brands with Charles Everett

Written By Keri Henderson

How does a TikTok creator turn his passion for Black-owned brands into the #1 marketplace for Black-owned spirits?

In this episode, I sit down with Charles Everett, the founder of urfriendcharles.com, to share how he built a thriving e-commerce platform, one bottle at a time.

Charles opens up about how his idea started during the pandemic, what it takes to build partnerships in a highly regulated industry, and how he’s helping consumers discover and shop hundreds of Black-owned liquor, wine, and non-alcoholic brands.

In this episode, you’ll learn:

  • The challenges of launching an e-commerce platform 

  • The unthinkable hurdles and costs small businesses face to launch their spirits products

  • Why non-alcoholic beverages are becoming more popular

  • How to use A.I. to enhance shopper experiences 

  • The power of community and collaboration in brand growth. 

A portion of all proceeds from urfriendcharles.com purchases will go directly to GOODProjects, a Washington, D.C nonprofit breaking the cycle of generational poverty by helping families and youth create self-sufficient lives.

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