AKAs vs. Trick Daddy Drama, Cardi B Sells Out, Issa Rae's TikTok Partnership Explained

Written By Keri Henderson

In this episode we’re talking about the controversy surrounding Alpha Kappa Alpha Sorority, Inc. and Trick Daddy, Cardi B’s sold-out hair care launch, and Issa Rae’s latest move into TikTok micro-series. Each story teaches powerful lessons in branding and marketing.

In this episode, we cover:

  • Why the AKAs booking Trick Daddy was a failure

  • The importance of knowing your audience and brand alignment

  • Why Cardi B’s hair care line Grow Good sold out in an hour (and what most brands get wrong)

  • How Issa Rae’s TikTok partnership signals a shift in how we consume content

  • How to use storytelling to build your brand story.

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Keri Henderson
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